Ubisoft became the latest company to join the growing list of advertisers who have temporarily removed their ads from the market. Twitter. The company's officials confirmed to reporters that Ubisoft had indeed suspended advertising on the platform, making it perhaps the first video game publisher to do so.

Ubisoft has suspended advertising on Twitter
Ubisoft has suspended advertising on Twitter

While Ubisoft did not explain the reasons for its decision, other advertisers suspended their ads on the social network after Elon Musk approved an anti-Semitic tweet, and Media Matters published a study showing that brand ads were placed next to pro-Nazi content.

We will remind you that recently rejected advertising IBM, and later joined Apple, Disney, Paramount, Warner Bros, Sony and Comcast. Media company Lionsgate also removed its ads from the platform, citing Musk's tweet as a reason. However, promotional material for Ubisoft's Assassin's Creed Nexus VR would still be presented to users. Twitter Monday morning, it is not known whether the company stopped running ads on the social network before or after Linda Jaccarino issued a statement calling the Media Matters report "misleading and manipulative."


Twitter's CEO called on users and advertisers to "support X," claiming that "no real user saw ads for IBM, Comcast or Oracle alongside the content, as the Media Matters article claims." Shortly after, the platform formally filed a lawsuit against the watchdog, accusing it of "knowingly and maliciously creating images depicting advertisers' posts on X Corp.'s social media platform with neo-Nazi content."

 In their complaint, Twitter officials explain that Media Matters should have created the right conditions, including monitoring accounts posting marginal neo-Nazi content, to see ads next to anti-Semitic messages. Media Matters called the trial "frivolous" and an attempt to "force critics on Twitter to shut up." The organization also stated that it "stays true to its messages and hopes to win in court."